A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your digital marketing tactics. Among some of the key items we discussed:
- Marketers get stuck in a rational marketing cul-de-sac and forget to market to emotional and instinctual sides of the brain
- Great brands appeal to the non-conscious more than the conscious aspects of our thoughts
- The work of Antonio Rangel, the CalTech Neuroeconomist who demonstrated the power of the non-conscious in driving purchase behavior
- The fact that we are designed to seek out happiness, that it is in our very nature to actively seek out happiness and avoid that which gives us discomfort
- The Dopamine-Endorphin “Happiness Machine” and how powerful dopamine is in driving compulsive even addictive behavior that can be leveraged thru digital marketing
- Examples of digital techniques that can be used to engage this Happiness Machine to drive consumer purchase behavior
- The fact that many digital techniques can be leveraged to elicit a wide variety of emotions which can draw a consumer closer to your brand and in fact alter their purchase behavior
Here is the slideshare of the presentation:
If you are interested in learning more about neuro-digital marketing and how it can help you transform your marketing organization, reach out to me here.
