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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

5 responses to “Community Management: The Strategic New IT-Enabled Business Capability”

  1. Rachel Happe

    Dion –

    Thank you for reviewing The State of Community Management. You have been a great proponent of the community management function and with this report we’ve tried to demonstrate how the function is evolving into a business discipline rather than simply a moderator function. It’s great that you see things evolving in a similar way. We are still seeing most companies deploy software first and then recognize the need to include some unique management capabilities into their initiatives.

    We’re hoping the report gives a high level analysis of how each competency area in the Community Maturity Model is evolving and then provide very specific and tactical advice – shared by our members – to help community managers.

    We really appreciate your time in highlighting the report and pulling out the points you found particularly interesting – it extends and adds to its value.


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  3. Kirsten Wagenaar


    A report such as The State of Community Management – 2010 offers a very important starting point/base for organisations and especially Community Managers worldwide. Thank you for giving it the attention it deserves.


  4. Avery Otto

    These models are a basis for discussion and strategic planning. The map is always different from the territory. The dimensionality of the web combined with the urgent needs across many sectors influence the scope of the Community Manager. How Community Management evolves, and what the daily chores actually contribute are a reflexive experience. You are absolutely right, Dion. Community Management is fast becoming mission critical for Enterprise Collaboration. You may find to build on that topic with further exploration on what community management means today.

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