I couldn’t help but notice a link between two tweets that came in within a few seconds of each other. I don’t know the answers, but these are both awfully good questions.
dan_mcweeney Sales people used to be the networks, leads. Now everyone has a community ( or should ) how does that change your business?
leashless RT @cheeky_geeky: “You’re not just hiring the person, you’re hiring the community they come with” – http://bit.ly/1zqZ9H (RT @jiconoclast)
I have spoken about the New Patronage Economy – but the implications of personal brand networks can be both negative and positive.
Recent M&A activity in the web consulting space seems to be all about these personal network brands. Think of Altimeter, for example, hiring Jeremiah Owyang, the highly trafficked Web Strategist, from Forrester. Or his enterprisey compadre Ray Wang, who brings the entire AR community with him, being their go to guy.
Of course there is a potential downside to hiring talented, highly networked folks – I am sure Forrester would rather it hadn’t lost so much talent recently… but success in business is all about managing risk.
Personal communities and word of mouth. Nothing is different from business as usual then, other than the internet, and the scale it brings for community building. One other area of the business that should be doing more to identify individuals as root nodes – customer relationship management (CRM). If someone highly connected and popular starts whaling on you, that can be an almost unmanageable crisis.
2.0 can affect your bottom line. Do the maths. Just sayin’.