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CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

3 responses to “Traffic or Device Sales, What Matters Most?”

  1. Surur

    Its about time some-one realizes Admob data have very little relationship to sales.

    When Apple starts its own mobile ad network Admob’s iPhone share will plunge, which will make pretty clear where most of the impressions come from – Ad-supported apps.

    Blackberry dominates sales, but usually do not use ad-mob integrated ad-supported apps. I am not even sure admob is available for Windows Mobile apps.

  2. Brian

    With any new device, we have an initial exploration period that we all go through to find out the role that the device will play in our lives. The duration of that period is based on our interest but tends to revert back to some base level once we have identified the primary applications we want to use. Unless there is some new buzz around an additional application, that activity does not spike again until the next generation of the technology. Since Apple has been out of the gate far longer than Android, I’m not surprised by the convergence in Ad-Mob’s data. Their “impression” data would reflect this exploration. We also need to remember that only AT&T customers are playing in the iPhone arena in North America, Sprint, Verizon, and T-Mobile have to play elsewhere. The larger question will be is whether Android will spike or plateau, indicating that the interest in expanding device usefulness is continuing and more new users are being added. Its one thing to gain a lead, another to sustain it.

  3. Android catches iPhone in data traffic?

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