Friday Rant: Forget Traffic, Think About Influence

I was recently pulling together some updated traffic stats that I plan to share on Spend Matters next week. The news is all good and will certainly raise some eye brows, but it also got me thinking — does traffic even matter when it comes to influence?

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Obsessed with how companies manage, spend and save money, Jason writes about procurement, trade and supply chain issues @ Spend Matters. He has significant first hand experience developing and marketing technology and services products, has advised numerous companies on sourcing and related techniques as well as M&A pursuits.  In previous lives before tech, he was a management consultant and merchant banking analyst.