I gotta tell ya. I’m tired. I’m tired of reading posts like:
…5 methods for improving your Web copy…
…8 strategies for taking your marketing to the next level…
…4 apps that rock your iPad…
…3 experiences Starbuck’s should focus on to make their customer’s happy…
There are folks like Seth Godin who do in fact write pretty short posts but they are not only pithy but packed. Packed full of short parables of useful information. Even his books are on the short side. There’s nothing wrong with SHORT (I’m 5’7″!!!!) but there’s a difference between short vs. a dumbed down list.
The things we talk about. The things we care about are not meant to be distilled down to a few short lists. Length is not an enemy. Dullness is. Passion and creativity can’t be encapsulated in bullet points.
Don’t be afraid of prose and impactful meaningful words. Bring them back. They are in short supply!
Hahaha… you’re not the only one singing this tune these days, but good old human nature is working against you. That, and most blog posts giving aspiring bloggers pointers on getting traffic. Click bait rules!
Personally, I would prefer to see an end to the absurd analogy post, stuff like….
…. what BP can learn about PR from World Cup
or…. what SMBs can learn from punk rock bands
and all that.
Yup… click bait does rule unfortunately. I guess that means I won’t have a huge readership then, but at least I will like what I write about. I hear you on the analogy posts too!
Thanx for the comment!