I’m working on my “what happened at the Gartner Customer 360 conference, state of Gartner, view of the Social CRM Magic Quadrant” post right now but thought I’d put up this 5 minute video that Lithium (who, along with Jive, were in the upper right a.k.a. the leadership segment of the SCRM MQ – meaning they WON!! :-)), did with me on the state of Social CRM during their LINC conference a bit over a month ago. They did such a good job of keeping me from looking too fat, that I figured I’d put it up for your viewing. It was five cogent minutes on SCRM in the real world – thanks to great editing and taping. Let me know what you think.
By Paul Greenberg on July 1, 2010
Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.