Last night or yesterday or really early in the morning, depending on your location, SCRM’s chief salon empresario, Tatyana Kanzaveli and a remarkable group of CRM/SCRM thought leaders, practitioners and others who break molds regularly “met” via video, and Cisco Telepresence in 16 cities around the world in the first telepresence driven meetup at least in the CRM industry if not any place ever. Pretty cool huh? I wasn’t there except via video (prior stuff had me locked in) but I watched it this morning and damn, not only was the technology really cool, even on JustinTV but the content was excellent. Much of that was the combination of leaders who were there. Esteban Kolsky ran the panel discussion with his usual iconoclastic approach – so it was actually interesting. Particularly making me happy was seeing Mei Lin Fung, one of the true CRM pioneers who goes about her business very quietly, globally and has far more to say and far more more impact than some of the louder voices out there. Her insights are always unique and important. Also at this global confab were among others (sorry if I don’t mention you) – Ray Wang (Altimeter Group), Katy Keim (Lithium), Peter Grambs (Cognizant), Brian Solis (Futureworks) among a dozen others had a rather spirited discussion on Social CRM and its future. Rather than me trying to replicate this in prose, I’m going to instead embed two videos – first, my keynote video and then the actual event – Esteban, you were awesome as a moderator. Congrats to Tatyana for something original, cool and most importantly, conversation-worthy. Lots of smart folks in the room – holographically that is.
By Paul Greenberg on July 14, 2010
Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.