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Vice President, Research at Gartner, focusing on Data Management and Integration. Three decades in the IT Industry, most recently running his own IT Market Strategy, prior to that with Forrester as Senior Vice President, earlier with the Giga Information Group.

2 responses to “White Paper Sponsorship and Labeling”

  1. Business Analytics Analyst Relations /Ethics/White Papers « DECISION STATS

    […] Adrian (I interviewed Merv here at has responded well here at None of the sites I checked clearly identify the work as having been sponsored in any way I found […]

  2. Further notes on ethics and analyst research | Strategic Messaging

    […] Merv’s analysis of white paper ethical issues was excellent, and supersedes mine. Continuing the oneupsmanship , I’ll now try to synthesize by […]