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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

5 responses to “Six Social Business Trends To Watch”

  1. Teresa Basich

    Hi Dion,

    What a fantastic post you’ve got here. Truly, I think this is one of the most insightful pieces I’ve read in quite awhile about the path social business is taking. I’m fascinated by your comments regarding mobile being so important to the social business movement. The things that become so engrained in our lives — like mobile technologies — are the pieces of social that will be most valuable to recognize and account for in our business processes. The key, then, is keeping an eye out for those bits, because we easily skim them over in our day-to-day tasks.

    You folks are leading the charge here. Wonderful insights that have got me thinking, and thank you so much for the Radian6 mention, as well.



    Teresa Basich
    Community Manager, Radian6

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  3. Sandra Lo

    Really interesting article Dion. You say, “…today’s business processes are mostly still closed, private activities between obscurely identified groups of people that happen largely inside little known silos of organizations.” While I could cite numerous examples of companies who are starting to “get it,” generally I couldn’t agree with you more. At Adobe, we are trying to help companies crack open this unfortunate truth. Contrary to where a lot of businesses are today, the world is moving towards completely digital experiences, where the Web offers frictionless access to services and products. Traditional enterprise software cannot compete or thrive in an era where people expect to conduct business (but can’t) with easy-to-use applications that behave like Facebook, Twitter or an intuitive mobile OS. We have seen that processes designed with the end user in mind can resuscitate legacy systems into powerful solutions that drive enterprise profitability and brand loyalty. We’re getting there but indeed there is a long way to go.

  4. Gavin Heaton

    I’d also add another trend – that patterns of consumer adoption are being echoed within the enterprise. While this has been coming down the pipe for some time, it echoes Trend 1 – value creation outside the enterprise – and is manifesting as endorsed practices. So rather than having to “make the case” for a social business practice, our challenge now is to demonstrate/prove out the model from an operational point of view.

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