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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

2 responses to “The 2010 Social Business Landscape”

  1. Allison Guimard

    Great article! The Social Business Power Map, is a very clear layout of the major social media trends and, very helpful to many, including myself. There are so many potential social media options out there and it’s helpful to see where they are in terms of “pickup” by social media users.

    At INgage Networks, we’ve been accommodating various social media trends, including crowdsourcing, social mobile, and community management, for the past 10 years. We haven’t just watched the trends. We’ve actually helped to create some of the trends! One cool example is when we worked with Adidas to implement a social mobile strategy for their organization. During the 2007 NBA All-Star Week, Adidas used our ELAvate MOVO product to launch a mobile marketing campaign. The results? Sales at the local store increased 20 times over and limited-edition shoes sold out within 20 minutes of sending out the text. (Here’s a link to that case study:

    Another example is our work in the healthcare field with MAKO Surgical Corp. MAKO is a private, internal network of MAKO-certified surgeons that share their expertise on MAKOplasty procedures. The goal is to increase adoption and sales. We implemented ELAvate Community in order to minimize travel expenses incurred through the numerous conferences surgeons attend every year by enabling surgeons to connect and collaborate online.

    Take a look at how we’re incorporating, crowdsourcing, social mobile, and community management into some of the world’s largest brands:

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