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CEO of Deal Architect, a top advisory boutique recognized in The Black Book of Outsourcing, author of a widely praised book on technology enabled innovation, The New Polymath, prolific blogger, writing about technology-enabled innovation at New Florence, New Renaissance and about waste in technology at Deal Architect.  Previously Analyst  at Gartner, Partner with PwC Consulting. Keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, BusinessWeek, The Financial Times, CIO Magazine, and other executive and technology publications.

2 responses to “Two steps forward, one step backward for enterprise bloggers?”

  1. Louis Columbus


    Excellently written post of what must have been quite an awkward situation.

    It is situations like this that underscore that every company is in the relationships business first, the technology business, second. To split hairs if you are an “analyst” or not is irrelevant. What IS relevant is how guests to an event of this magnitude are treated and the experiences they have.

    As a guest at an Oracle event, you would think the strategy would be for open communication, complete access to everyone, from Larry Ellison and Mark Hurd to the programmers and coders working on Fusion apps. Yet to differentiate and segment – that implies segregation of influencers – and begs the question – on what criteria?

    It all boils down to professionalism and any company being the sum of the experiences they deliver. Oracle benefits greatly by having so many of the world’s leading enterprise experts there to cover the event, yet loses focus on the most important part: relationships.

    Best Regards and I look forward to your future blog posts on the event.

  2. chet


    I was one bloggers who attended, ORACLENERD.

    My impression is that Oracle, as a whole, still doesn’t know quite how to deal with us. I would have expected that I could get into any session I wanted to, you know, press/blogger credentials, but that was not the case. I still had to have signed up through the schedule builder.

    I didn’t try very hard to fight that as I was lazy and found other more interesting things to do with my time. Not sure what the future holds exactly, my seats at the keynote (Sunday) were terrible; this after hearing that bloggers were getting front row seats, power and a hardline. We were grouped with the press and analysts, which I didn’t quite agree with…

    I do believe it will get there…where companies like Oracle do what we believe to be the right thing. As far as I know, Oracle has been way out in front in these arena offering blogger passes for the last 3 years (at least). Other (Oracle technology related) conferences seemed to have never heard of blogging before…so, the time will come, I hope.