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CEO and co-founder of Pingpad, making social productivity as instant, simple and social as messaging. Previously VP at SlideShare (acquired by LinkedIn), Co-Founder, CEO at Socialtext (the enterprise social software pioneer) and RateXchange (a B2B bandwidth exchange)

2 responses to “How to Bootstrap Your PR”

  1. JoshW

    Mr. Mayfield,

    I actually read the interview on INC before I ran across this post, and I love them both. As someone who was just hired as a social media consultant at an online auction marketplace, Pricefalls.com, I have been balancing the task of maintaining the blog and other social media platforms while trying to convey the importance of reaching out to traditional marketing and performing a balancing act of the two. Is this a futile effort? Should I focus on one more then the other, or will this end up being a positive outcome?

    Thank you again for the post, I really enjoyed reading it.
    Sincerely,
    Josh

  2. Mike

    I think PR is one of the more important things entrepreneurs should outsource IMO. Inc. did a good job of saying that.