CloudBlog caught up with Mike Fauscette at the annual IDC GRAC – the firm’s Global Research Advisory Council in San Francisco. Fauscette leads IDC’s research team on enterprise cloud computing, software, social and collaboration, partners and more.
Fauscette’s take is that social computing has begun to take off in the enterprise. While corporations deal with the use and misuse of Facebook and other social sites, businesses are looking for true collaborative solutions. These solutions are emerging now because of the imperative to become more agile and collaborative in the workplace. Fauscette calls these new collaboration frameworks “organic business networks.” These networks are defined by being people-centric – similar to Facebook, but they go much further because they are technology enablers that provide scale to corporations in disparate locations.
CloudBlog completely agrees. Social networks require not just connections into business processes. They need to be the inherently and inextricably tied together and they need to do it at scale. You can imagine in the not-too-distant past how ineffectual technologies like email were for collaboration. The alternative is to push heavy software which tends to impede progress on creating these networks.
Fauscette goes farther saying that the activity stream needs to be the new user interface. No one wants to slog through a process just to set up a peer group, to do a search for content to which the user desperately and quickly needs an answer. These things can be done, but the process and the technology gets in the way. With a strong security and sharing model, groups should be able to form ad-hoc or even automatically. Collaboration becomes agile, businesses move faster, and people become less frustrated and begin to trust the technology they depend on.
The other technology enabler is mobile. Fauscette says that mobile is a (or perhaps the) driving force behind the organic business network. Fauscette has clearly thought through many of the issues, which are impacting enteprise decisions now.
See CloudBlog’s interview and let us know what you think.