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VP Strategic Growth at Unifi Software. Previously VP positions at HP Vertica, Yankee Group and Aberdeen Group, amongst others.

One response to “The Case Against the Cluetrain: Your Customers Don’t Care About Your Social Media Strategy”

  1. Nithin

    I feel Apple is more of an Exception than the Rule in this case.
    There cannot be two Apples going in with the same strategy in the same Industry.
    Jobs has the Enigma and is one of a Kind..who engages with his customers/fans at least once a year and never fails to build a buzz for his products…
    For the rest there is a need for a social media strategy which if well executed can become a competitive differentiator.

    Wonder why you would think it’s not a competitive disadvantage if you don’t do it…