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Chief Research Officer, G2 Crowd, formerly Group VP Software Business Solutions at IDC where his group covered CRM, EA, PPM, PLM, SCM, cloud and SaaS, pricing and licensing, and software partners, channels and alliances.

One response to “Designing User Experience”

  1. Dmitri Eroshenko @Relenta

    Great read, thanks Michael 🙂

    Simplicity over complexity is a good first step towards better UX. But with thousands of apps out there, however simple, another huge problem emerges: data fragmentation. We all use email, social networks, CRMs, collaboration tools, shared calendars etc. and end up having 35 browser windows open at any given time. Data and conversations are scattered all over the place to the point of total bewilderment. Data fragmentation effectively kills any standalone UX.

    UX needs to become UUX — unified user experience.