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Chief Research Officer, G2 Crowd, formerly Group VP Software Business Solutions at IDC where his group covered CRM, EA, PPM, PLM, SCM, cloud and SaaS, pricing and licensing, and software partners, channels and alliances.

3 responses to “Facebook Aiming to be the Central Hub for Social Shopping?”

  1. Sally

    Has anyone ever tried buying anything off ? Does it work even if your not in the same city?

  2. Stephen

    I find it funny that customers would check in and like products on Facebook before store clerks are notified of their presence. But the instant connectivity and constant options available to shoppers is an interesting development. Converged commerce is definitely on my mind. Thanks for the great article!

  3. RobertSanchezGTM

    Thanks for the article Michael, I find Facebook’s move towards social shopping very interesting. IDC’s findings on converged commerce also present some very intriguing findings. With over 5 billion mobile users, social networking on the go is becoming a top priority. At my company, Cherple, we aim to go beyond the 1/2 billion mobile Internet users and smartphone limitations behind mobile social networking, by utilizing a technology we already know and love, SMS or texting. By using SMS, we can deliver the same social communication services to those who do not have smartphones. SMS provides the perfect channel to keep “dumb phone” users engaged in social networking while on the go. This is appealing to both “dumb phone” users as well as advertisers, as we can offer in-text ads, which ensure views, unlike the haphazard banners you see on Facebook. Thanks for the great read, I look forward to seeing SMS continue to grow as the next big social communication tool.