While I was well aware (how could you not be) that Facebook has been on a mission to place ‘Like’ buttons everywhere, apparently I wasn’t paying attention when the company decided to handle how they manage those ‘Likes’. I dropped by my Wall earlier today and found that now everything I ‘Like’ is posted there.
I don’t spend much time on Facebook.com itself – although I am usually logged in since I find it handy as an authentication method. So I’ve tended to spread ‘Likes’ around fairly liberally. But no more, as the company continues to change the rules of engagement and play fast and loose with my and your privacy.
My Facebook network (or in geek-speak ‘Social Graph’) is for me almost entirely personal, not professional. But ‘Like’ is a blunt instrument, so from this point on I can (and will) only use the ‘Like’ button if it’s something I want to share with my personal friends – a much smaller subset, and a net negative for Facebook.
Why exactly do I still need a ‘Share’ button?
As @kmdric pointed out, this is almost certainly a reaction to the fact that Facebook is losing the Content Discovery war to Twitter. Going forward, if I ‘like’ something I now have even more incentive to post it on Twitter, where the curation is easier and much more flexible anyhow.
you will continue to have different social graphs for different things you do on the internet. But in the end, Facebook finds a way to jump this hurdle through innovative engineering, they have no choice but to do so.
Perhaps Facebook has no choice, but I do.