Born in Norway, lived in Switzerland and Spain, now living in the south of France. Educated at ETH Zürich, Switzerland and INSEAD, France. Done multiple LBOs, founded a few companies and advised on Mergers & Acquisitions world wide. Now entirely focused on Enterprise Software and a radical break with all former how-to-run-your-business assumptions and systems architecture - distilled into a new solution named Thingamy. Spending time off running orienteering races, cycling, skiing and snowboarding.
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2 responses to “Gamification?”

  1. Edwin van der Sanden

    Excellent article. Being a keen gamer myself I have always found Enterprise SW, aka Work, to be the boring cousin of Personal SW, aka Play.

    To break this trend, we need to go back to basics, and start building software for our users, instead of building software for our processes. The agile movement has a big play here, but it is too often used to just turn a waterfall into a cascade. Software is still built with the end user treated as nuisance instead of a customer. Data comes first, then process, and maybe, if there is time, the users gets a say.

    Stop calling it Enterprise SW – it’s People SW!

  2. Reuven Gorsht

    Great article and I fully agree with your view. Gamification is indeed the buzz word and currently has no common definition to the point that its getting quite scary. The positive side of gamification is that it is making organizations open up and think about their user’s needs and desires which is a step in the right direction.

    To me, this is all about making software through user-centric design, reducing visible complexity and making products that people are motivated to use (at opposed to the top-down push we are seeing today in many enterprises).

    If some game mechanics can help make it more engaging and motivational, so be it, but certainly taking the ‘peanut butter approach’ and trying to make something that is essentially broken into joyful bliss, is essentially making it worse.