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3 responses to “Small Businesses Need a Minimum Viable Marketing Strategy”

  1. Social Media Alert – hubspot | SMLRT

    […] post and subsequent comments from Hubspot, called “How Valuable is Social Media, Really? … read more This entry was posted in Misc. Bookmark the permalink. ← Social Media Alert – […]

  2. Giles Farrow

    I completely agree with your concept of Minimum Viable Marketing. There will always come a point when the law of diminishing returns kicks in. And you should stop enhancing each form of marketing before that point because your time is a scarce valuable commodity.

    However you do need to try out most forms of marketing for your business to see which ones work for your market. You will need to invest some time in beta testing, maybe bring a version 1.0 and 1.1 but then move onto another type of marketing.

    The most obvious reason for minimal viable marketing is that you will get most of the benefit early on – maybe it’s not 80% reward for 20% effort but it’s definitely skewed in that direction.

    The other reason is that using multiple forms of marketing has a multiplier effect. Research has repeatedly shown that consumers only respond after 5-8 mentions of a brand and that they are far more likely to respond positively if they hear the message from multiple media.

    So the bad news is that minimum viable probably means at least five marketing channels (e.g. SEO, PPC, blog, PR, email). But as you point out the good news is that once you have most of these up and running, it requires a lot less of your time to keep them ticking along.

    You can come back and perfect them later

  3. Paul Seymour

    I agree pay-per-click is an effective method of promotion, try asking a publication or broadcast station to show your ad. without paying, saying you’ll just give them a small payment everytime someone responds. You can imagine the reaction!
    The problem with Google adwords is that it is so expensive. The fastest growing method of viewing the net is via a mobile device and pay-per-click via mobile marketing is even more effective, even more targeted and a fraction of the cost of adwords.