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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

4 responses to “Why The Next App You Use Might Be In A Social Network”

  1. Mike Gill

    I remember reading a great post on Facebook and how they doing just this, also they obsess about running their business on four or less touch points.

  2. Alison Hillman

    Hi Dion,

    My name is Ali and I am BranchOut’s Community Manager. I wanted to reach out and introduce myself, and thank you for using BranchOut! We loved your insightful article, thanks for including us. I started following you on Twitter so I look forward to staying in touch.

    Have a great weekend,

    Ali Hillman

  3. Mark

    Dion, gr8 article. But I would like to disagree with you on one point you made ” what if the work in the relevant apps was accomplished right in the activity stream”

    I see activity stream more as an opportunity to integrate information from different business apps you use and create one flow of work. But still doing the work would be much easier to be accomplished inside the app itself that was tuned towards this work.

    Let me bring an example:
    Let’s say you are software product manager and you are trying to mock-up the screens for your product. Even though it would make a lot of sense to get any information updates related to your tasks into your activity stream, you would still like to do mockups inside the tool like Balsamic.

    Actually the analogy of Farmville you bring proves the same. You get notifications from your friends into your feed, but you are not playing inside the feed, instead you open Farmville app for that.


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