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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

One response to “Gartner’s Social CRM(ish) Magic Quadrant: So….”

  1. Social CRM - Strategy, Product or Consultant's Wet Dream? | iGo2Group

    […] We focus on Social Business and in creating our own small market niche we have been very careful to remain CRM vendor neutral. This has been important for two reasons – firstly, I worked for a major CRM vendor for a long time and we wanted to be market neutral to ensure we were not excluded from some customers. Secondly, whilst there is no question that there are a set of more accepted CRM solutions out there; at the end of the day it probably doesn’t matter what solution you chose. That is, we believe that CRM is a strategy first and a tool second. On this point we find ourselves in violent agreement with people like Paul Greenberg. […]