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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

One response to “Connecting Agile Business with Social Business”

  1. Paul May

    A useful start indeed….just wish I’d seen this before the forum.

    You said that “agility and social business go hand-in-hand.” I think it’s worth explicitly adding a reference to lean methodologies in this statement. Agile’s primary focus is on speed and adaptivity, which is critical, but lean methodologies expand on this by focusing on validated learning. I find the “lean startup” methodologies evangelized by Stephen Blank and Eric Reis to be particularly useful as a model for social business. Specifically, central to the lean startup methodology is the belief that, until you’re certain that you’ve achieved “product-market fit,” you should be developing hypotheses, testing them, learning and refining. The key to winning is reducing the time it takes to get through the “hypothesis-test-measure-learn” loop…the shorter the loop, the more you can iterate towards the market’s need. The pairing of agility and learning is the key.

    While social business initiatives don’t always provide an opportunity to build in this type of “controlled experiment” approach, I think it’s essential to make validated learning a central focus. By feeding this thinking into the model, you’re at least forced to put thought into your hypothesis and your measurement approach.