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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

5 responses to “Social Business Intelligence: Positioning a Strategic Lens on Opportunity”

  1. Sergei Dolukhanov

    Gartner forecasts business intelligence as a whole to grow from $9 billion to $14 billion by 2014. Any smart BI vendor will move to integrate social data in to their software, as this is the hot trend. Social business intelligence is not just a passing trend; it gives companies a huge competitive advantage in nearly all markets.

    By leveraging social media and correlating social data with key business metrics, companies can better understand their customers, find trends to lead the conversation, and fix small issues before they become big problems. More importantly, executives can understand how social data directly affects revenue growth and profits.

    Thanks for the post, Dion. It’s excellent to see someone is writing so adamantly for social business intelligence, an industry that is sure to grow exponentially in the coming years.

    – Sergei Dolukhanov
    @sdolukhanov (twitter)

  2. The Becoming of Social Business Intelligence « Mersh Says

    […] Setayesh in Insight 0 A colleague of mine pointed me to this very interesting article on Social Business Intelligence (by Dion Hinchcliffe) describing it as monitoring big data to arrive at fast data, big analytics, […]

  3. Mehrshad Setayesh

    Great article Dion. I liked it so much that I decided to blog about it and expand my thoughts around it. It was so much in line with what our large enterprise wide clients are asking us. Let me know what you think when you get a chance. Thanks and looking forward to your feature posts.

    Mehrshad Setayesh
    CIO & VP of Product Management
    @mershsays &
    Collective Intellect Inc. (

  4. Stephanie Samuels

    Very knowledgeable

  5. Computics - How Data Analytics and BI Pros Used Twitter in August

    […] in the social business space, is rather interesting. Hinchcliffe has a thought-provoking piece on social business intelligence at the blog where we found him – Enterprise […]