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Seasoned venture investor, senior advisor to global corporations, and a recognized thought leader in big data, digital platforms, and corporate innovation. Author of the book The Big Data Opportunity In Our Driverless Future. Founder and Managing Director of Synapse Partners, a firm that invests in early-stage companies developing applications that combine artificial intelligence with big data. Previously Managing Director with Trident Capital and Apax Partners. Prior to his investing and advisory work, Evangelos had more than 20 years experience in high-technology industries, in executive roles spanning operations, marketing, sales, and engineering. He was the CEO of two startups. He is a member of Caltech’s advisory board, the Advisory Board of Brandeis International School of Business, and the advisory board of Center for Urban Science and Progress. In 2014, he was named a Power Player in Digital Platforms. Evangelos earned a Ph.D. in computer science from Brandeis University and a B.S. in electrical engineering from Caltech.

3 responses to “3Q11 Was a Solid Quarter for our SaaS Portfolio”

  1. Chris Selland

    Your comments on churn being higher than expected (and desired) is interesting. I suspect that is due to the fact that SaaS is still, for the most part, a ‘point solutions’ market. As the market rolls-up and consolidates around a few larger vendors with a wider breadth of solutions, I also suspect that will change – for the better.

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  3. Evangelos

    My sense is that the observed churn is due to the newness of certain solutions. Customers of such solutions have not yet established ROI norms, i.e., they don’t know what to measure and include in an ROI calculation and how to balance the ROI with the solution’s costs. As a result, oftentimes they assign inappropriate ROI metrics which, if unmet, lead to churn. As vendors use the SaaS model to deliver novel applications, e.g., social enterprise applications, or novel capabilities to business processes that have already been automated, .e.g, collaborative BI, they will need to properly educate customers on how to establish and measure ROI. I feel that this will be the most effective way to stem churn. We’ve been funding SaaS companies since 1999 and have seen this trend in past with every new wave of SaaS applications.