We have all seen pharmaceutical commercials with all kinds of nauseating side effects listed. I think technology ads need some similar caveats.
Here are some examples
1. AT&T
The first vignette in the commercial should say “Apple says the iPhone Siri will support Italian in 2012. The young man is shown using the Telecom Italia network. AT&T’s prime technology in this example is its billing system which would charge the young man at our roaming rates of $ 1.39 a minute from Italy, 50c a text message and 2c a KB of data. Plus plenty of taxes.”
2. Verizon
It should say “If 4G deployment repeats the 3G rollout schedule, this remote lake will likely have 4G coverage in 2018.”
3. IBM
“We apologize for the lack of ladies anywhere in sight. Blame the Masters for that. The basic message remains true. You can do anything yourself. You don’t need to outsource so much”
Finally, my fine print “The wording was developed late on Saturday night with more of focus on a baseball game and related commercials. The respective companies and their advertising companies have not vetted the blurbs”
