If anyone had any question as to whether or not Hubwoo would pursue a business model independent of SAP, this recent announcement should silence any dissenting voices. Now, it was not always this way. Hubwoo once flirted with a different master before the higher-ups at SAP put the kibosh on it (from what I hear, this particular incident got a bit ugly, which is a shame because if they had followed through on it, it would have been a more diversified business strategy for Hubwoo to pursue — and it also would have given SAP a true look under the clothes of its competitor). Regardless, that incident is in the past. What’s news today is that Hubwoo is deepening its relationship with SAP.
By Jason Busch on November 25, 2009
Obsessed with how companies manage, spend and save money, Jason writes about procurement, trade and supply chain issues @ Spend Matters. He has significant first hand experience developing and marketing technology and services products, has advised numerous companies on sourcing and related techniques as well as M&A pursuits. In previous lives before tech, he was a management consultant and merchant banking analyst.