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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

One response to “When Is A License Not A License?”

  1. Noel Unwin

    This article does not seem to have understood the point and ramifications of this court ruling. It does not concern reselling of subscription (rented) licences – it concerns ‘perpetual’ software licence assets – there is a clear distinction between the two types of software licences . This ruling follows a ‘law’ that has been in place for 1000’s of years: if you pay for a product such software licence asset (not renting), you own it. You do not own the copyright and so as long as you are not making duplicate copies or breaking the product down and selling it off as your own works, you are perfectly entitled to sell that software licence to a second buyer. What’s medieval in that?