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Seasoned venture investor, senior advisor to global corporations, and a recognized thought leader in big data, digital platforms, and corporate innovation. Author of the book The Big Data Opportunity In Our Driverless Future. Founder and Managing Director of Synapse Partners, a firm that invests in early-stage companies developing applications that combine artificial intelligence with big data. Previously Managing Director with Trident Capital and Apax Partners. Prior to his investing and advisory work, Evangelos had more than 20 years experience in high-technology industries, in executive roles spanning operations, marketing, sales, and engineering. He was the CEO of two startups. He is a member of Caltech’s advisory board, the Advisory Board of Brandeis International School of Business, and the advisory board of Center for Urban Science and Progress. In 2014, he was named a Power Player in Digital Platforms. Evangelos earned a Ph.D. in computer science from Brandeis University and a B.S. in electrical engineering from Caltech.

One response to “Customer Centricity Requires CMOs to Drive Data and Channel Integration”

  1. Blog :: Scribe Software » Weekly CRM Recap: July 27th

    […] Customer Centricity Requires CMOs to Drive Data and Channel Integration By: Evangelos Simoudis (@esimoudis) As organizations move to a more customer-centric model, they must integrate all customer and prospect-related data in order to be successful. This includes merging data kept about both offline and online interactions. To deliver the right message to the right customer at the right time, this data needs to be integrated across both back-end and front-end systems. Source: Enterprise Irregulars […]