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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

One response to “Guide to Influence(rs) Chapter 3”

  1. Hyoun Park (@hyounpark)

    Chapter 1 was good, but this one was even better. I wish every AR/PR person knew this: the number of pitches we get that look like;

    “Dear Paul (they got that right), “these trying economic times leave customers more jittery than ever and businesses jittery about losing their customers. As a business person, wouldn’t you want to have some way of keeping those customers. Well, (company name) has a solution…..”

    is astonishing. Do you really think I have no idea what the business world looks like or what my industry is doing? And if you really think this, why would you be reaching out to me?

    Was there ever a Chapter 4?