LinkedIn Twitter
CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

2 responses to “From CRM to CXM: Walking the Customer Journey”

  1. Aditya

    Great article, just read this very interesting whitepaper on using a Social CRM parallel to a conventional CRM and how it can help connect with customers in the social sphere , @

  2. Blog :: Scribe Software » Best of CRM: December 14th

    […] From CRM to CXM: Walking the Customer Journey By: Jeff Nolan, VP of Business Development at Get Satisfaction (@JeffNolan) Jeff Nolan responds to Paul Greenberg’s earlier call to define why they are customer experience experts and how their products reflect that. Get Satisfaction is arguably in a good place to respond, as they did in this Enterprise Irregulars piece. In fact, one of his pillars of defense is that CRM is a building block in Customer Experience Management (CXM). […]