Susan Scrupski


Social Impact Entrepreneur, Founder, Big Mountain Data, previously CEO and Founder, Change Agents Worldwide. Named as one of Fast Company’s “Most Influential Women in Technology” in 2010, Susan's insights have been featured in industry research, as well as mainstream media such as The New York Times, BusinessWeek, The Wall Street Journal, and CNBC.
Going Rogue: Taking a Leap of Faith – in Humanity, the Social Web, and the Brilliance of Marshall Kirkpatrick
By Susan Scrupski on February 7, 2013
So, I’m alone again, naturally.*
I have been letting friends know over the past few weeks that I resigned from my incredibly great new position at 7Summits. It was not them; it was me. The more I got into the thick of the work, I realized I am far too independent for a real day job. The past few “jobs” I’ve had at nGenera (now Moxie) and even with Dachis Group via the Social Business Council enabled me to work independently, tracking the market and educating the non-believers. This is the real work that I love. Although the affection for all things social is chilly these days, I believe in the market phenomenon more than ever. I’ve been extremely fortunate to bear witness to some of the mind-blowing step changes that have taken place organizationally in some of the largest enterprises in the world. Yes, the pressure is on to deliver shareholder (and investor) value, but the Trojan mice have been unleashed. There is no turning back. The benefits of the social revolution inside enterprises will deliver all the benefits my curmudgeonly EI brethren are seeking, as well as mine for making life on the planet better. Like my friend Sameer says,
So, I may be racing (slowly) on a different track, but all lanes lead to the promised land that early “2.0 evangelists” were originally so pumped up about. I know many who are still are, in fact. The passion around doing this has just taken on a more mature, more focused pragmatism. Yet, I urge you, dear reader, to do a little soul-searching like I did over the holidays. Do some reading on the Aaron Swartz tragedy. It sobered me up and realigned my priorities. Is it so wrong to want to change the world? I don’t think so.
As it turns out, according to Marshall’s algorithm, I’m the “expert” that most experts trust in Social Business. I occupy the #1 position among the top 500 insiders on Social Business. Now, before everyone unfollows me on Twitter, I’ll qualify that by saying, what Little Bird does is something analogous to Google page rank. It’s not that I’m the brainiest or most knowledgeable person in Social Business, it means that the most knowledgeable and brainy experts in Social Business are connected to me. And there are a lot of them! I celebrate every expert in this category and wish only for continued success of everyone in the space. That actually includes the vendors. Hence, you can see why I feel the need to maintain an independent voice in the market.
So, after I slogged through my soul-searching exercise over the holidays, I decided to put my science-based faith in the social web with its labyrinth of interesting nodes to ensure I won’t starve as I set out to be an independent blogger/researcher/advisor/solopreneur again. I am looking at a few interesting projects – one that is not even squarely in the social business space, but has a lot of appeal to me as a researcher in a bustling vertical market undergoing a lot of innovation. I’m also working on the business plan for a startup that has me simply jazzed. But, in the meantime, I need to pay the bills. I’m openly accepting all offers for project work in my sweet spot. I’m particularly interested in case studies and interesting stories about how social technologies are being applied to create big changes in the enterprise.
Finally, The ITSinsider blog will once again be tracking new players, technologies, and developments in the biz too. I hope you wish me well, and that you too come around to #myPOV which is, of course, to #changetheworldFTW. 🙂
*How alone am I really? LinkedIn tells me I am connected to 14,673,066+ professionals and 41,500 new people since Monday. If I can’t find project work, then this whole social thang is a cruel ruse. The odds are against it.
(Cross-posted @ ITSinsider)
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Posted in Business | Tagged Aaron Swartz, Dachis Group, Freelancer, ITSinsider, Marshall Kirkpatrick, Personal Commentary, Sameer Patel, social business, solo, Susan Scrupski