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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

One response to “CRM Watchlist 2013: Marketing Puts Itself Out There”

  1. Blog :: Scribe Software » Best of CRM: February 22nd

    […] CRM Watchlist 2013: Marketing Puts Itself Out There By: Paul Greenberg (@pgreenbe) Paul continues his rapid-fire CRM Watchlist posts with an analysis of the six hottest companies offering customer facing technologies such as CRM, along with what they need to do to improve. With marketing, advertising, and PR agencies beginning to offer more customer-facing services, all of the vendors should seek mutually beneficial partnerships with these agencies, but each vendor also has individual strengths and weaknesses Paul addresses. Of the providers listed, Marketo represents a best-in-breed solution marketing automation as well as exceptional CRM integration with other software. […]