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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

2 responses to “A new reality between the CMO and CIO”

  1. The Mythical Traditional CIO : Enterprise Irregulars

    […] Hinchcliffe talks about the growing shift of tech dollars to the CMO, and even more shrinking of the CIO’s […]

  2. Blog :: Scribe Software » Best of CRM: March 1st, 2013

    […] A new reality between the CMO and CIO By: Dion Hinchcliffe (@dhinchcliffe) Another article analyzing Gartner’s prediction about CMOs outspending CIOs, Dion delves into why this shift will occur. As businesses continue their path towards becoming consumer-centric, Dion believes the role of the CMO and CIO will converge to enable data-driven engagement. Additionally, the cloud-enabled consumerization of IT will allow less technical marketing individuals to take over some roles traditionally filled by IT, creating greater overlap between the two departments. […]