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CMO at SecureAuth Corporation. Previously VP Marketing at NowSecure, Knurld, Ping Identity, VP Business Develoment at Get Satisfaction, CEO at Teqlo and General Partner at SAP Ventures.

One response to “Ron Johnson Out: The Customer Experience Files”

  1. Andrew McFarland (@andy_mcf)

    I think you’ve got it exactly right, “brand reflects customer experience.” Johnson seemed to think he could make a new market. His concept of what customers wanted was not in line with how people valued the JCP brand. Now that he’s taken the store down market, the company has a daunting task in front of them. A post I wrote titled “The Danger of Ignoring Your Customers” may add to the discussion…