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VP and Principal Analyst at Constellation Research. Dion focuses on the topics of digital engagement, customer experience, enterprise collaboration, digital workplace, digital transformation, social business, Service-Oriented Architecture (SOA), open business models, and next-generation enterprises. His thought leadership can be found on ZDNet, On Web Strategy, Constellation Research, ebizQ.

One response to “Is the window closing on enterprise customer communities?”

  1. Chuck Van Court

    Most brands are best served when they focus their “social” online properties on quickly getting people to answers or deals. Very few brands achieve emotional connection with people on any material scale and for all the rest they are only wasting money, time and brand equity trying to “connect” with their consumers. Their customer aren’t looking to be “loved” or “amazed” and instead would just like to get a great product, for a great price from a brand that truly stands behind whatever they’re selling. KISS.