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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

3 responses to “Unified Communications — The Next Disruption?”

  1. @MH561

    Nice piece Denis. It’s always good to read a perspective with some historical context. I think the “Unified” in UC is not universally defined. I believe that Project Ansible brings a broader vision to what UC means. And yes, there will be a consequence for how business is transacted in the future. But that has always been the case with disruption.

  2. Rurik Bradbury (@RurikBradbury)

    Interesting piece. I have always thought that “unified communications” was unifying something that most people don’t like. Consumers, and now businesses, are moving away from email and telephony en masse, and we only have a hazy picture of what might replace it.

  3. Is communication replacing transportation?Fidelus Industry updates

    […] The transportation industry has had some major disruptions in the past, with impressive new technologies replacing the previous ones as primary methods of travel. The rail sy​stem replaced canals in the mid- to late 1800s, while the American roadway infrastructure replaced trains 50 years later, with air travel beginning to cut into road travel markets 50 years after that. These cycles have shown a strong growth of the transportation industry, but according to Enterprise Irregulars, the next change may not be within that industry at all. […]