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Enterprise Software veteran, with over twenty years' experience on every side of of business, from user and buyer to VP, CEO and Board Member roles; from Procter & Gamble to Oracle, SAP and OQO. Founder of the OracAlumni Network.
Aactively tracks the trends and strategies of the enterprise software world, shares his news digest and analysis at Next Gen Enterprise.

3 responses to “Database Billboards: Times and Cars and Oracle Competitors Gone By”

  1. Timo Elliott (@timoelliott)

    I’m an “innovation evangelist” for SAP, but my former company (Business Objects, acquired by SAP) bought that exact same billboard space.

    The reason was primarily reaching influencers (as a European-founded company, we didn’t have as much US mindshare as we should have had, given our size) and hiring/keeping local staff (“Who do you work for again? Oh, yes, I saw the billboard”).

    If we reached any customers, that was a bonus (CIOs visit to the valley from all over the world).

    Oracle is obviously a formidable database company — I suspect HANA’s success won’t hinge on the existence of a billboard, either way…

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