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CEO of Deal Architect, a top advisory boutique recognized in The Black Book of Outsourcing, author of a widely praised book on technology enabled innovation, The New Polymath, prolific blogger, writing about technology-enabled innovation at New Florence, New Renaissance and about waste in technology at Deal Architect.  Previously Analyst  at Gartner, Partner with PwC Consulting. Keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, BusinessWeek, The Financial Times, CIO Magazine, and other executive and technology publications.

2 responses to “Why more market analysis is moving in-house”

  1. FreeBalance (@freebalance)

    There are a number of other factors contributing to the decline in the traditional analyst market:
    1. Basic tech research is accessible via the Internet via the press, associations and tech blogs so the large analyst groups are no longer relevant for discovering or interpreting basic trends
    2. Major analysts have lost objectivity by catering too much to vendors, therefore have lost credibility as independent advisers
    3.Most major analysts have lost the ability to see areas of disruptive change – often a focus on specialized categories and the use of metaphors from technology of the past

  2. Phil Fersht


    Having access to the best research is the biggest competitive advantage many firms can have today. The more mainstream and packaged the “insight” is from the likes of Gartner, Forrester et al, the less of a competitive edge these firms can arm their clients with. Smart companies hire their own analysts, who have relationships with a handful of independent analysts / analyst firms with real, innovative ideas, and their own means on generating data views on business environments. End of the day, research is about bring together the finest minds, most innovative ideas in the industry and tying it to the most relevant, significant data… You no longer need to be in a billion-dollar behemoth to create that,