The latest round of tablet, smartphone and PC forecasts from IDC released yesterday in their smart connected device market forecast shows how rapidly tablets and large-screen (5+ inch) smartphones are redefining the market.
These forecasts also underscore how the majority of enterprises need to better plan how to get the most out of mobility investments given the constraints of their IT infrastructures.
The bottom line is that the majority of enterprises today aren’t prepared for the pace of change that the IDC forecasts predict.
Many are struggling to orchestrate mobile device management, security, and workable Bring Your Own Device (BYOD) governance into their IT planning. Initiating and improving application development, reliability and security for mobile applications is also lagging behind, especially in manufacturers.
Mobility’s Growth Catalyst Is Customer Engagement
With 63% of enterprises saying that customer engagement is by far the highest priority of their mobile channel strategies according to a joint study by OpenMarket and Forrester Consulting published this week (The Rise of Holistic Mobile Engagement opt-in required) the IDC forecast underscores how fast the connected device market is moving from a customer interaction standpoint. Improving customer satisfaction (30%) and acquiring new customers (35%) are the second and third priorities according to the OpenMarket and Forrester Consulting study. 43% have concerns with IT’s ability to keep up with the rapid pace of mobile customer requirements.
Key take-aways from the latest IDC forecast are provided below:
- During Q4 of this year, tablets will outsell by desktop and laptop PCs. IDC also estimates that tablet sales will surpass PCs on an annual basis by 2015.
- IDC is predicting the worldwide smart connected device market will accelerate past 2B units by the end of 2015, attaining a market value of $735.1B. Total PCs will drop from 28.7% in 2013 to 13% in 2017. Tablets will increase from 11.8% in 2013 to 16.5% by 2017, and smartphones will increase from 59.5% to 70.5%. The following graphic shows the distribution of sales by platform.
- By 2017, 87% of the worldwide smart connected device market will be tablets and smartphone, with PCs (both desktop and laptop) being 13% of the market as shown in the table below:
- Lenovo’s product strategy reflects how enterprise hardware manufacturers are attempting to capitalize on the rapid shift to smartphones and tablets. Their latest quarterly report illustrates how closely they are monitoring smartphone and tablet demand by price segment – a familiar concept for any PC manufacturer. The following is their latest analysis of the smartphone and tablet pricing segment growth rates.
- 18% of tablet sales will be to businesses, according to Forrester. In the ZDNet blog post One in every five tablets will be an enterprise device by 2017, Liam Tung mentions that Forrester forecasts tablet sales will rise from 122M in 2012 to 381M a year by 2017. The following Forrester graphic from his post illustrates this trend. Sources: One in every five tablets will be an enterprise device by 2017, Liam Tung and Global Business And Consumer Tablet Forecast Update, 2013 To 2017, Forrester Research. August 5, 2013 J. P. Gownder with Christopher Voce, Michael O’Grady, Thayer Frechette.
(Cross-posted @ Enterprise Software Strategist)