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Well-known expert on why IT projects fail, CEO of Asuret, a Brookline, MA consultancy that uses specialized tools to measure and detect potential vulnerabilities in projects, programs, and initiatives. Also a popular and prolific blogger, writing the IT Project Failures blog for ZDNet.

2 responses to “Marketing: ‘Context will eat the software industry’”

  1. Will Context Eat the Software Industry? : Enterprise Irregulars

    […] read with interest fellow Enterprise Irregular Michael Krigsman’s recent post, “Context Will Eat the Software Industry.”  Kudos for the excellent link baiting paraphrase of Marc Andreesen’s “Software is Eating […]

  2. Ashutosh Didwania

    “Context savvy-ness” needs to be viewed as an opportunity to change the way enterprises communicate with consumers & prosumers alike. Omnipresent channels like mobile devices make our task of being “context aware” aware much easier. Post that, its a question of industries using this context awareness to their advantage be it: (1) Retail chains willing to make the customers’ in-store experience relevant (2) Travel giants enabling use of devices as customers’ digital assistant while on the move (3) FMCGs rolling out location based and context-savvy on and so forth.

    Of course, all of this still has marketing at its core be it the push towards higher volumes or that slight bit of brand premium.