My very good friend Nenshad Bardoliwalla launched his latest company, Paxata. Nenshad is an amazing entrepreneur who co-founded Tidemark in addition to literally writing the book on implementing performance management with analytics.
What is really interesting about Paxata is that they are focusing on the fundamental problem anyone attempting to perform complex data analytics faces, which is that your data doesn’t live in one place and getting it into a model that improves over time is a bigger challenge than giving end users better tools for performing the actual analytics.
Data services in the context of big data and business analytics will be a rapidly expanding category in it’s own rite and as companies seek to integrate data they own with services they subscribe to or just gather from public sources, the data preparation steps and ongoing optimization will be far more valuable than just integration alone.
(Cross-posted @ Venture Chronicles)