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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

2 responses to “Three Ages of CRM”

  1. Three Ages of CRM | Social CRM |

    […] The ancient Greek philosopher, Protagoras, once said “Man is the measure of all things” by which he meant that there are no objective or absolute standards that exist external to us, but all things by which we are measured must come from within us. The phrase was revived during the Renaissance and applies to the sociology of business today and to my contention that sociology is its motive force. The social revolution is its own renaissance and, like the original, it puts the human, the customer, at the center of everything.  […]

  2. How CRM has evolved - a philosophical view | Pr...

    […] or what science is this? I have written often about the connection between CRM and economics, almost as if one explains the other. And while I still believe it in part, my thinking has evolved and become more nuanced over the last fifteen years to…  […]