LinkedIn Twitter
Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

One response to “The Order to Cash Subscription Process”

  1. Frank Nurock

    As renewals are generally billed using payment particulars supplied for the primary acquisition, subscription billing is more exposed to payment detail adjustments such as credit card expiration.

    Thanks for the interesting read Denis