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Well-known CRM analyst and thought leader, Denis has made contributions to our thinking about cloud computing, CRM, social media, analytics and mobility. He runs the Beagle Research Group, LLC and is the author of "Solve for the Customer", "You Can't Buy Customer Loyalty, But You Can Earn It", and recently, "The Age of Sustainability". He frequently contributes to this and other outlets. Check out, and

One response to “Marketing Automation’s Next Gig”

  1. vince scalia

    Well written. If the sales folks in your organization over come the objection “I already have a provider,” and then close business you have to imagine the same is happening to the customer for whom you provide services. Thanks!