
- Community
- Social marketing
- Collaboration
- Social listening / social media monitoring and response (SMM/R)
- Social sales enablement and intelligence
2. Social Business for transforming commerce
- Marketplace and supplier networks
- Social media monitoring and reponse
- Business Networks
3. Social Business for transforming the workforce
- Enterprise Social Networks (ESN)
- Social learning
- Social recruiting
- Performance and talent management
- Other collaboration
4. Social Business for transforming innovation (products and services)
- Innovation management
- Community
- ESN
5. Social Business for transforming partner relationships
- Business networks
- Community
- SMM/R
- Collaboration / ESN
There’s a 6th component, workplace transformation, but that’s outside my enterprise software focus, so I’ll leave that for others to work on. You can see that these social technologies and concepts are embedding themselves across the business and are an important part of the overall digital transformation that is gaining momentum in many businesses. I’ll drill inot each of these components more in future posts.
(Cross-posted @ Michael Fauscette)