• Home
  • Blog
  • Who We Are
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

Bob Warfield

Bob Warfield

LinkedIn Twitter
Serial Entrepreneur, 5 startups, Product Guy, and Inveterate Blogger!

Oh Dear, the Green Pundits Don’t Understand the Cloud or Multitenancy

Oh Dear, the Green Pundits Don’t Understand the Cloud or Multitenancy

By Bob Warfield on January 16, 2015

Recently I was drawn into a discussion of how Green the Cloud is where I responded as follows: SaaS is going to come out ahead of any reasonably calculation of carbon emissions versus on-prem. Multi-tenancy is just a lot more efficient. Look at the data centers of companies like Google, Amazon, and Facebook. Most corporates wish they […]

Posted in Featured Posts, Technology / Software | Tagged Cloud, co2, data center, enterprise software, green cloud, multitenancy, pue, SaaS, strategy

What Can a Poor Dumb Engineer Do That Most Marketers Can’t?

What Can a Poor Dumb Engineer Do That Most Marketers Can’t?

By Bob Warfield on January 12, 2015

This is a tale of bootstrapping and bucking the conventional wisdom.  This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline.  This is the story of how my little one man bootstrapped SaaS company competes with giants […]

Posted in Business, Featured Posts | Tagged bootstrapping, Facebook, google, Infographic, market share, marketing, strategy

Yes, In It’s Pursuit of Being a High-Margin Luxury Brand, Apple Must Eventually Be Less Functional

Yes, In It’s Pursuit of Being a High-Margin Luxury Brand, Apple Must Eventually Be Less Functional

By Bob Warfield on November 4, 2014

Even Seth Godin flushes out the Apple Fan Boys sometimes.  David Terrar has an, “I disagree with Seth Godin,” post going.  Seth’s premise, as set forth in, “Decoding Apple as a luxury tools company,” is that eventually, as a company builds a luxury brand, they must choose between luxury and utility or be trumped by […]

Posted in Business, Featured Posts | Tagged AAPL, apple, SaaS | 1 Response

Secrets of When and How to Talk to Customers at a Startup

Secrets of When and How to Talk to Customers at a Startup

By Bob Warfield on October 10, 2014

Jason Lemkin says forget building wireframe UI’s and start out interviewing 20 customers, because you just won’t understand your customers until you do.  Here’s the gist of why you need 20 interviews before you do anything else: And you have to do 20.  I know it’s hard to get to 20.  But it’s the right […]

Posted in Business, Featured Posts | Tagged bootstrapping, enterprise software, interview, J&Bshow, SaaS, Siebel Systems, startups, Steve Jobs, strategy, user interface, venture | 1 Response

Microsoft’s 4 Real Problems that Gates, Nadella, and Ballmer Can’t Fix

Microsoft’s 4 Real Problems that Gates, Nadella, and Ballmer Can’t Fix

By Bob Warfield on October 9, 2014

I just finished the Vanity Fair piece on Gates, Ballmer, Nadella, and whether Microsoft can be rebooted to its former glory.  It’s a good article, but it’s all about the past mistakes and there’s little about the future there.  Mostly, it is the account of how two best friends (Gates and Ballmer) broke up over […]

Posted in Business, Featured Posts | Tagged Bill Gates, microsoft, MSFT, Nadella, SaaS

How I Helped Start the Agile/Scrum Movement 20 Years Ago

How I Helped Start the Agile/Scrum Movement 20 Years Ago

By Bob Warfield on October 2, 2014

I’m a day late, it was 20 years ago yesterday that Dr Dobbs published James Coplien’s article on how my Quattro Pro team was building software at Borland.  Jim sent me a very nice note of reminder on it: 20 years ago today, the famous Dr. Dobb’s article on Borland QPW was published: foreshadowing agile and […]

Posted in Featured Posts, Technology / Software | Tagged Borland, Dobb, Jim Coplien, Quattro Pro, Scrum

23 Great Websites for Entrepreneurs:  Plus Some Radical Advice from an Entrepreneur-Bootstrapper

23 Great Websites for Entrepreneurs: Plus Some Radical Advice from an Entrepreneur-Bootstrapper

By Bob Warfield on September 25, 2014

I recently came across two giant lists of websites for entrepreneurs, courtesy of Jason Lemkin (whose blog is listed in both): Inc.com 50 Forbes 100 Now for some radical advice: the vast majority of the sites listed in those publications won’t help the vast majority of entrepreneurs at all.  In fact, many of them will […]

Posted in Business, Featured Posts | Tagged bootstrapping, Entrepreneurship, J&Bshow, startups, strategy, venture

Most Marketing Advice Tells Us How to Market to Marketers

Most Marketing Advice Tells Us How to Market to Marketers

By Bob Warfield on August 18, 2014

Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something.  They’re either selling software, consulting, or some other product.  And the audience they’re selling to are marketers. Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re […]

Posted in Business, Featured Posts | Tagged Facebook, google, Infographic, marketing, service, Social Media, Twitter | 1 Response

Best Way to Succeed as a Solopreneur:  Go For Fewer Customers

Best Way to Succeed as a Solopreneur: Go For Fewer Customers

By Bob Warfield on July 29, 2014

I’m reading with interest some posts that are hot on Techmeme at the moment from Jared Sinclair and Marco Arment about succeeding with iOS apps and as a Solopreneur.  Jared’s blog post is a cautionary tale for those who would like to bootstrap a small venture well enough to quit their day jobs. Many weigh in […]

Posted in Business, Featured Posts | Tagged bootstrapping, CNCCookbook, iOS, Marco Arment, marketing, strategy

Microsoft:  World’s Worst Customer Service? (Walmart, Amazon, GE, BestBuy, MacMall, and Paypal Not Far Behind)

Microsoft: World’s Worst Customer Service? (Walmart, Amazon, GE, BestBuy, MacMall, and Paypal Not Far Behind)

By Bob Warfield on July 28, 2014

I recently tried and failed for the fifth time to buy a Microsoft Surface Pro 3.  It’s been a real comedy of errors, but the latest attempt has been by far the most spectacular failure. Let me start out by saying I really like the Microsoft Surface Pro 3.  I am a perfect candidate for […]

Posted in Business | Tagged Amazon, apple, customer service, Gadgets, marketing, Microsoft Surface, mobile, strategy

Next »

feed mail facebook twitter linkedin

EI Tweets

My Tweets

Popular Posts

  • Digital transformation and the high performance enterprise
  • Strategy, Business Model, and Who's Your Customer
  • Beyond The Three V’s of Big Data – Viscosity and Virality
  • Five Steps To Starting Your Digital Transformation Initiative
  • Google’s Woes and the Right to Be Pixilated
  • What else can you buy for $16 billion?
  • Net Neutrality, Are We Losing the Battle?
  • Enterprise Social Network - 2013 Part Two

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Corsello
  • Jason M. Lemkin
  • Louis Columbus
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Raju Vegesna
  • Ross Mayfield
  • Sameer Patel
  • Sandy Kemsley
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos