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Josh Greenbaum

Josh Greenbaum

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Industry Analyst, Consultant and author, former programmer, systems analyst with 25 years experience. Spent three years in Europe as an industry analyst and as Correspondent for Information Week and other industry publications. Regularly consults with leading public and private enterprise software, database, and infrastructure companies. An award-winning columnist for leading IT and business magazines, Josh is widely quoted in the trade and business press and he blogs at Enterprise Matters.

M&A The HP Way – Why the Autonomy deal was doomed, and what can’t be done to save HP

M&A The HP Way – Why the Autonomy deal was doomed, and what can’t be done to save HP

By Josh Greenbaum on November 28, 2012

The latest debacle at Hewlett-Packard involving the allegations of accounting wrong-doing at Autonomy make for a particularly sticky wicket for CEO Meg Whitman. While there have been some attempts to blame her predecessor, Léo Apotheker, for the decision to buy Autonomy, it’s impossible for Whitman to avoid taking ultimate responsibility for the deal. And when […]

Posted in Business, Featured Posts | Tagged Autonomy, Hewlett-Packard, Léo Apotheker, Mark Hurd, Meg Whitman

Weaving the Unifying Fabric: The Warp and Weft of Microsoft, Windows 8, and the Enterprise

Weaving the Unifying Fabric: The Warp and Weft of Microsoft, Windows 8, and the Enterprise

By Josh Greenbaum on November 8, 2012

The backstory to the launch of Windows 8, Windows 8 Phone, the Surface and all the other recent announcements from Microsoft is more than just a little interesting for Microsoft Dynamics, the enterprise software sub-division of Microsoft and one of the smallest pieces in the software and hardware company’s vast portfolio. Indeed, the backstory for […]

Posted in Featured Posts, Technology / Software | Tagged Uncategorized | 3 Responses

The cool kids grow up: Box.com and the SharePoint Shift

The cool kids grow up: Box.com and the SharePoint Shift

By Josh Greenbaum on October 23, 2012

Levie is still funny and outrageous, and Box is still young and hip, but the company’s focus is clearly on making sure that growth and new markets are characterized by an astute reading of market forces, and not just on being cool and hip.

Posted in Business, Featured Posts, Technology / Software | Tagged aaron levie, Box, Box.net, boxworks, collaboration, dropbox, Entrepreneurship, microsoft, Microsoft SharePoint, salesforce.com, sharepoint | 6 Responses

iPads, Consumption and Creation, and the Future of Enterprise Software

iPads, Consumption and Creation, and the Future of Enterprise Software

By Josh Greenbaum on October 9, 2012

Several months into my experiment with Windows 8 on a Samsung Slate tablet, I now have answers to three important questions about the past, present and future of tablet computing, the so-called post-PC era. They’re questions worth asking, as the &#82…

Posted in Featured Posts, Technology / Software | Tagged Uncategorized | 1 Response

Image credit: Petco

Put the Open Back in Oracle Open World: Why Oracle Needs to Influence the Influencers

By Josh Greenbaum on October 4, 2012

I was finally enlightened as to why I find Oracle’s annual customer event, Oracle Open World, to be an increasingly frustrating and largely unfulfilling experience. For the last few years I have been laboring under the misperception that one of the goals of this event was to inform the influencers about key Oracle technology and […]

Posted in Business, Featured Posts | Tagged analyst relations, influencers, OOW, oow12, oracle

Salesforce.com, Enterprise Platforms, and the End of the End of Software

Salesforce.com, Enterprise Platforms, and the End of the End of Software

By Josh Greenbaum on September 28, 2012

Do all companies build refrigerators when their product sets get too complex? That was the question I was asking myself as I sat in the audience during the partner keynote at Dreamforce last week, as a slide showing off the different parts of the company’s SaaS platform hove into view. Memories of SAP’s NetWeaver danced in my […]

Posted in Featured Posts, Technology / Software | Tagged df12, Dreamforce, integration | 2 Responses

Making HP Matter Before It’s Too Late

Making HP Matter Before It’s Too Late

By Josh Greenbaum on August 16, 2012

It’s a sad day when the bar is set so low that a company’s most successful endeavor in recent memory involves a new slogan and ad campaign tied to the Olympics, and the best news to date is that it won a lawsuit it should never have had to engage in. Such is the state of Hewlett-Packard today, a […]

Posted in Business, Featured Posts, Technology / Software | Tagged Hewlett-Packard, hp, ibm, Léo Apotheker, Mark Hurd, Meg Whitman, Palm OS

Dell Does Software: The How To List

Dell Does Software: The How To List

By Josh Greenbaum on July 25, 2012

Dell Software last week held what it promised was the first of many media days intended to describe to analysts and the press how the erstwhile PC and server vendor plans to become a software powerhouse.  Breaking the historical mold is a common theme these days, with software companies like Oracle and Microsoft  looking for […]

Posted in Business, Featured Posts, Technology / Software | Tagged Dell

Looking for the Killer App: Imagining Windows 8 in the Enterprise

Looking for the Killer App: Imagining Windows 8 in the Enterprise

By Josh Greenbaum on July 19, 2012

I spent last week at Microsoft’s Worldwide Partner Conference with 16,000 of the company’s 460,000 partners, and Windows 8 was at the top of the agenda for the company and the attendees. As I’ve written before, my recent experience using a Samsung Series 7 running Windows 8 has convinced me this is a potential game-changing moment […]

Posted in Featured Posts, Technology / Software | Tagged killer app, microsoft, Operating system, Windows 8, Worldwide Partner Conference

It Don’t Mean A Thing If It Can’t Go Ca-ching: Microsoft’s Win 8/Metro Challenges

It Don’t Mean A Thing If It Can’t Go Ca-ching: Microsoft’s Win 8/Metro Challenges

By Josh Greenbaum on June 25, 2012

I’ve spent the last few days test-driving a Samsung Slate PC running Windows 8, quite similar to the Surface Pro tablet that Microsoft announced this week, and it’s clear to me that the concept of a tablet that can run … Continue reading →

Posted in Featured Posts, Technology / Software | Tagged Uncategorized | 1 Response

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