Maggie Fox
CMO at Aimia, Advisor atBeringer Capital. Previously SVP Global Digital Marketing at SAP, Founder and CEO of Social Media Group. Maggie has been interviewed about social and digital trends by Inc. magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others.
If You Have More Than Three Priorities, You Have No Priorities
Some rights reserved by hockadilly One of my favorite sayings (with apologies to Jim Collins, author of From Good to Great) is: “If you have more than three priorities, you have no priorities.” I literally use this to run my business life – every year, my team and I agree on three high-level strategic priorities for the […]
Why Marketers Will Rule the World
I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only you’ll learn how to wield it. We’re entering a […]
Are you seriously saying that “engagement” is a meaningful business metric?
I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to […]
Marketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “advertising was dead”. Regardless of where you come down on this debate, it’s nice to […]
Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine Paid, Earned and Owned Media. It’s a great report that identifies and speaks to a trend […]
Work: You’re Doing It Wrong
As is fitting on Labour Day, I’d like to draw together some threads I’ve seen over the last week, all relating to work. They may not seem initially to be connected, but don’t worry – I’ll get there!! The first came in the form of a post titled “Are Women Dissatisfied Enough?” on one of […]
Joining the Board of the Empire Club of Canada!
I’m so very pleased to announce that I have been elected to the Board of the Empire Club of Canada, effective September, 2011! In case you’re unfamiliar with the Empire Club, it’s: “One of Canada’s oldest and largest speakers’ forums with a membership comprised of some of Canada’s most influential leaders from the professions, business, […]
Publicly Traded Companies + Empire Avenue = Very. Bad. Idea.
You may or may not have heard about Empire Avenue, a social game modeled on the stock market. Basically, you set up a profile, connect it to your social channels, and the more you engage on the social web, the more “eaves” (currency) you earn. There’s a little more to it than that, but that’s […]
SAP’s SAPPHIRENOW: Women’s Leadership Summit
Since 2007 I have had the pleasure of participating in SAP’s Influencer Program. This group of digital influencers are invited to attend events like SAPPHIRENOW (SAP’s huge annual ecosystem conference – think MacWorld, but SAP) and TechEd (smaller, regional events with a more geeky bent) to see new products, speak 1:1 with senior executives and […]
Osama Bin Laden, The White House and Social Media
I remember September 11th the way my parents’ generation remembers the assassination of John F. Kennedy. Except that we invariably ask each other the question, “Where were you when you first saw it on TV?” (for me it was through the window of a restaurant in Union Station, in downtown Toronto. I was on my […]
