Paul Greenberg
Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.
Corporate social responsibility and the moral supply chain
I’d love to say that this is my work but it isn’t. Its the work of Dr. Stephen LeMay, a professor at University of Western Florida who has a long history in both supply chain and CRM. The supply chain is not morally agnostic and, stretched as it is now, it still is accountable.
COVID-19: Let’s not let the hopeful news get lost
The COVID-19 news is so continually grim that we lose sight of the hopeful things occurring at the global, national and local levels to get control of this deadly virus.
Zoho: Full stack, operating system, and data protector
Opinion: Brian Solis brings his perspective on Zoho and its ascension to breakthrough growth into the mid-market. How did they get here? What do they offer? What are the strengths and weaknesses?
Impressions #1 (2019): Random thoughts on the customer-facing world in the new year
I have a lot on my mind. Some of it wouldn’t make a PG-13 rating. What is here will, and they are small observations about our industry to begin the new year. E-commerce, business as a force for change, vendor movements, B2B, B2C, the best acquisitions, and, of course, the inimitable Steven Wright.
Zoho at a crossroads: Stepping up means stepping out
Zoho has been one of the great successes in the world of small business technologies. Few companies have been able to succeed with a similar business model, yet Zoho has been wildly successful. But they are also enshrouded in mystery. Read on to see what’s under their veil and what they have to do next — if they want to.
And the winners of the 2017 CRM Watchlist are…
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on…
CRM Watchlist 2015 winners: Marketing takes the stage
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
CRM Watchlist 2015 Elite, Part 4: Salesforce does it again
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
CRM Watchlist 2015 Elites, Part 3: PROS
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
