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Paul Greenberg

Paul Greenberg


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Founder, Managing Principal, The 56 Group, LLC, author of several best-selling books, including CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, but most importantly known as the Grandfather of CRM.

CRM Watchlist 2022: Yes, the Watchlist is back

CRM Watchlist 2022: Yes, the Watchlist is back

By Paul Greenberg on January 26, 2021

The CRM Watchlist 2022 is now open for registration.

Posted in Featured Posts, Technology / Software | Tagged CRM, CRM Watchlist, CRM Watchlist 2022, Watchlist

Corporate social responsibility and the moral supply chain

Corporate social responsibility and the moral supply chain

By Paul Greenberg on April 22, 2020

I’d love to say that this is my work but it isn’t. Its the work of Dr. Stephen LeMay, a professor at University of Western Florida who has a long history in both supply chain and CRM. The supply chain is not morally agnostic and, stretched as it is now, it still is accountable.

Posted in Business, Featured Posts | Tagged supply chain

COVID-19: Let’s not let the hopeful news get lost

COVID-19: Let’s not let the hopeful news get lost

By Paul Greenberg on April 21, 2020

The COVID-19 news is so continually grim that we lose sight of the hopeful things occurring at the global, national and local levels to get control of this deadly virus.

Posted in Trends & Concepts | Tagged COVID-19

Zoho: Full stack, operating system, and data protector

Zoho: Full stack, operating system, and data protector

By Paul Greenberg on March 2, 2020

Opinion: Brian Solis brings his perspective on Zoho and its ascension to breakthrough growth into the mid-market. How did they get here? What do they offer? What are the strengths and weaknesses?

Posted in Featured Posts, Technology / Software | Tagged zoho, Zohoday

Impressions #1 (2019): Random thoughts on the customer-facing world in the new year

Impressions #1 (2019): Random thoughts on the customer-facing world in the new year

By Paul Greenberg on January 10, 2019

I have a lot on my mind. Some of it wouldn’t make a PG-13 rating. What is here will, and they are small observations about our industry to begin the new year. E-commerce, business as a force for change, vendor movements, B2B, B2C, the best acquisitions, and, of course, the inimitable Steven Wright.

Posted in Business, Featured Posts, Trends & Concepts | Tagged predictions

Zoho at a crossroads: Stepping up means stepping out

Zoho at a crossroads: Stepping up means stepping out

By Paul Greenberg on April 17, 2018

Zoho has been one of the great successes in the world of small business technologies. Few companies have been able to succeed with a similar business model, yet Zoho has been wildly successful. But they are also enshrouded in mystery. Read on to see what’s under their veil and what they have to do next — if they want to.

Posted in Business, Featured Posts, Technology / Software | Tagged zoho, Zoho One, Zoholics

And the winners of the 2017 CRM Watchlist are...

And the winners of the 2017 CRM Watchlist are…

By Paul Greenberg on January 24, 2017

This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on…

Posted in Business, Featured Posts, Technology / Software | Tagged CRM Watchlist, CRM Watchlist 2017

CRM Watchlist 2015 winners: Marketing takes the stage

CRM Watchlist 2015 winners: Marketing takes the stage

By Paul Greenberg on February 23, 2015

The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.

Posted in Business, Featured Posts, Technology / Software | Tagged CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software

CRM Watchlist 2015 Elite, Part 4: Salesforce does it again

CRM Watchlist 2015 Elite, Part 4: Salesforce does it again

By Paul Greenberg on February 12, 2015

Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?

Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, CRM, CRM Watchlist, CRM Watchlist 2015, enterprise software, Fortune 500, Marc Benioff, salesforce.com, TechCrunch

​CRM Watchlist 2015 Elites, Part 3: PROS

​CRM Watchlist 2015 Elites, Part 3: PROS

By Paul Greenberg on February 11, 2015

The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.

Posted in Business, Featured Posts, Technology / Software | Tagged CRM, CRM Watchlist, CRM Watchlist 2015, Tech Industry

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